Nobody ever said SEO was easy. It not only requires a myriad of different methods that evolve over time and follow no particular pattern but is also impacted by ever-changing search engine policies. Yet SEO is actually quite methodical. While you will need to mix and combine multiple on-page, off-page, local and other factors to…

Google has added a new feature to paid search results that was previously displayed only in organic search snippets. The new “People Also Search For” box, which was updated for organic search this past February, now appears in paid search ads. SEJ contributor John Leo Weber sent in an example, which his Google Ads team…