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One in three businesses are unsure about their 2019 online strategy and even major brands are missing opportunities to engage their customers and visitors to their website, according to a new survey. One in three (37 percent) of respondents admitted they are not answering potential customer questions adequately enough on their own website. This was followed by virtually…

Google has rolled out ‘Follow’ button to its Google Maps app on iOS operating system. It will allow iPhone users to stay up to date on their favourite places using the app. The announcement was made via a blog post yesterday. Notably, the feature was first introduced on Android in October last year. Using this,…

No one’s immune to traffic drops, and the causes may be easy to overlook. Still, to avoid barking up the wrong tree, gather the evidence first: look closely at the overall stats for a long enough period in your Google Analytics to see if the traffic spike really looks out of place or if it…

Nobody ever said SEO was easy. It not only requires a myriad of different methods that evolve over time and follow no particular pattern but is also impacted by ever-changing search engine policies. Yet SEO is actually quite methodical. While you will need to mix and combine multiple on-page, off-page, local and other factors to…

Google has added a new feature to paid search results that was previously displayed only in organic search snippets. The new “People Also Search For” box, which was updated for organic search this past February, now appears in paid search ads. SEJ contributor John Leo Weber sent in an example, which his Google Ads team…