There’s an endless number of both free and paid SEO tools on the market today and it can be hard to sift through and find one best suited for you. Not only SEOs and marketers can reap major rewards from using these tools. Nowadays, it isn’t uncommon for savvy and tech-minded business owners to invest in popular technical tools like Ahrefs.

Some of the common benefits of search marketing and data analysis tools include: keyword research, site audit, online assets tracking and automated alerts, as well as link management. That said, some of the real and under-realized benefits of these tools are that they provide business development suggestions and invaluable market data insights. If one decides to take the plunge and invest in any of the tools listed here they will find after some learning adjustment that the world of data and sophisticated research capabilities are well within their reach.

All the tools below have been used by Top Web Directory staff and are well known and established in the SEO industry. Some of them are paid and some of them are free. All of them are useful. Have fun exploring!

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